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The Conservancy

WRLC Mission

The Conservancy lead by the Board of Directors and Advisory Board partners with the City of Dallas and its Park and Recreation Department to support implementation of the park’s master plan through major fundraising initiatives.

The mission of the Conservancy is to:

  • Enhance the identity, beauty and safety of White Rock Lake in partnership with Dallas Park and Recreation and other neighborhood and lake volunteer groups;
  • Support the improvement of the hike and bike trails, buildings and park areas;
  • Coordinate with other organizations with similar objectives.

 

White Rock Lake Conservancy was founded in 2008 by a group of park enthusiasts at the request of the Dallas Park and Recreation Department.

WRLC History

White Rock Lake Conservancy Key Accomplishments

2016:

  • The Conservancy and City of Dallas hosted the 3rd Annual Celebration! White Rock 5/10k Race on March 24th. Termed the “ultimate block party” the Celebration! had 25 local restaurants, breweries and businesses out sharing their goods and raised $40,000 which will go towards Phase II of the the Stone Tables Renovation
  • Started a new area of bricks at the spillway for Pave The Way.
  • Continued discussions with the Park & Recreation Department on the renovation of the 13 tables at the Stone Tables picnic area

2015:

  • The Conservancy gave the City of Dallas $113,000 to start the Stone Tables Renovation. In Partnership with the City of Dallas and Mayor Mike Rawlings, the Conservancy hosted the ground breaking of the Stone Tables Renovation in January.
  • Hosted the 2nd Annual Celebration! White Rock 5 and 10k Race. The one-night festival of all things White Rock Lake raised $44,000 which will go towards Phase II of the the Stone Tables Renovation
  • Continued to generate donations and make brick installations through Pave the Way and merchandise sales
  • Worked with City to move forward to finalize Stone Tables Renovation Project
  • Sold and installed more bricks in the Pave The Way area at the spillway at White Rock Lake.

2014:

  • Special Projects Committee worked with the DPARD to finalize plans for the renovation of Stone Tables Pavilion and Picnic Area
  • Hosted the inaugural Celebration! White Rock 5 and 10k Race. The one-night festival of all things White Rock Lake raised $17,000 that went directly to fund the Stone Tables restoration
  • Hired Administrator, Jennifer Hoesterey, to organize the Conservancy day-to-day correspondence and procedures
  • Continued to generate donations through Pave the Way bricks and merchandise sales

2013:

  • Coordinated with FTLOTL and DPARD the Trees Please Reforestation Project at Stone Tables
  • Buildings and Grounds Committee worked with the DPARD to plan the renovation of Stone Tables Pavilion and Picnic Area
  • Began Capital Campaign to raise $750,000 to renovate and improve the Stone Tables Pavilion and Picnic Area
  • Continued to generate donations through Pave the Way

2012:

  • Identified the renovation of Stone Tables as the next project for WRLC
  • Worked with For The Love of the Lake for It’s My Park Day and the 2013 Reforestation Project
  • Continued to generate donations through Pave the Way and t-shirt sales
  • Received 400 photographs through the web site for the Annual Photo Contest
  • Provided leadership for the White Rock Lake Task Force

2011:

  • Organized 5 events and managed the infrastructure for the WRL Centennial Celebration raising over $1million in in-kind and outright gifts for the Lake
  • Managed the Pave the Way Brick Campaign
  • Developed Community Calendar for lake events
  • Continued to raise awareness and funding for the Top 10 Projects and the need for bond funds at WRL

2010:

  • Worked with Park and Recreation Department to identify and finalize the Top 10 Capital Projects
  • Hired an Executive Director, Rachel Fitzgerald
  • Adopted a 3-Year Strategic Plan to guide our growth
  • Created a new website…whiterockdallas.org, thanks to Mike Wylie and Standing Dog Interactive
  • Raised $10,000 in 2 weeks from our closest friends for new bikes for the Dallas Police Department for lake patrol
  • Received over $50,000 in in-kind contributions from Board Members
  • Councilman Kadane appointed our President, Reena Morris, as co-chair of the White Rock Lake Centennial Committee.
  • Continue to work with DPARD design staff on Dreyfuss Club replacement facility
  • Filed for and received the 501(c) 3 status with IRS

2007 – 2009:

  • Directors and Executive Committee members met quarterly with key leaders of Lake Community and organization launched Lake Safety Campaign for parking lot security pending City of Dallas written long-term commitment to monitoring and waiver of liability.
  • At request of the city in March 2008, Conservancy began collaboration with Dreyfuss replacement facility architect Rand Elliott to give him and the city staff input into the new building’s design. The collaboration between the Conservancy’s Building and Grounds Committee and the city regarding the replacement facility is continuing.
  • In November 2008, the Board of Directors selected the initial Conservancy Advisory Board of 24 individuals
  • The organization’s Website was created in early 2009 with the donated services of Mike Wiley. This partnership continues today, as the Website is now the official Centennial Celebration web site.
  • Conservancy supported financially and with manpower several lake organizations and their activities and the Conservancy President, Reena Morris was appointed to the Lake’s Advisory Task Force.
  • Funds were donated by Conservancy Directors to purchase and install a new Water Fountain on the West Trail near the Dog Park and to purchase and install a new Mister near T&P Hill.
  • In December 2009 the City’s Park Dept. staff presented the directors their top 10 lake projects for the next 5 years.
  • More than $50,000 was raised in the first 24 months of operations.