Celebration! White Rock Sponsor Spotlight: Comerica Bank

Celebration! White Rock Sponsor  Spotlight: Comerica Bank

April is a busy month for Comerica Bank at White Rock Lake. On April 10, the bank is sponsoring the inaugural Celebration! White Rock festivities, and on April 11 and 13, Comerica is putting on the White Rock Spring Games.

The Games, which were the brainchild of Comerica Executive Vice President Jim Weber, give White Rock Lake-area elementary and middle schools the opportunity to compete against teams from other schools in track & field events, as well as 3-on-3 basketball. All entry fees ($25/student) are returned to the parents’ associations at each of the participating schools, so the White Rock Spring Games serve to both build community among those schools and raise much-needed funding for their parents’ groups.

Last year, the Games generated more than $28,000 dollars for 18 different East Dallas schools, a threefold increase over the prior year. The bank will also match the registration fees of the first 50 students entering from each school. So a school can earn up to an additional $1,250 if 50 or more students participate.

The main festivities of the White Rock Spring Games will be held at Lake Highlands Park (also known as “The Rugby Fields”), at the corner of Buckner and Lake Highlands boulevards. The 3-on-3 basketball competition will be held on Sunday afternoon at St. John’s Episcopal School, which is adjacent to Lake Highlands Park.

Celebration! White Rock

When the White Rock Lake Conservancy approached Comerica about sponsoring the inaugural Celebration! White Rock on April 10, Weber jumped at the chance.

“I’m on the Conservancy board, I’m a runner, and I witness first-hand, on a daily basis, the enthusiasm the running community has for the lake,” he says. “When this opportunity came up, I thought ‘What a great way to reach that audience while, at the same time, supporting something that plays such a big role in our community.’”

“People come from all over to run at White Rock,” he says.  “And, as a member of this community, our goal is to support those institutions – like great schools and beautiful natural resources – that benefit all of us.”

Celebration! White Rock is on Thursday, April 10, 6:30-8:30 p.m. at historic Winfrey Point. The event will feature a 5K race, a 10K race, music and more. Race registration is at

Proceeds from Celebration! White Rock will benefit improvement projects at the park, including the Stone Tables and Pavilion, reconstruction of fishing piers, and other much-needed infrastructure projects.

The White Rock Lake Conservancy was founded in 2008 by a group of park enthusiasts to enhance the identity, beauty and safety of White Rock Lake in cooperation with Dallas Park and Recreation and other neighborhood and lake volunteer groups. For more information, visit